Digital Innovation

Digital Innovation

In today's fast-paced business environment, digital innovation is a crucial driver of growth and success. The ability to harness the power of new technologies and apply them in creative ways is essential for staying competitive and meeting the changing needs of customers. Digital innovation can lead to improved efficiency, enhanced customer experiences, and the development of new products and services.


Every company talks about putting their customer at the center of what they do, but few act accordingly. We help to define problems, to get to know and understand customer needs, to develop solutions in an agile way.

Our Key Topics

  • Product Ownership
  • Desgin Thinking and Design Sprints
  • Lean Starup
  • Agile Development
  • Program Management
  • Digital Strategy

Selected Case Studies

Relaunch of website, CRM, campaign and digital marketing tools

International NGO


Our client asked thinknext to help with rethinking its key online channels. Besides the consultancy, we were also involved as project manager.


As part of this engagement we:

  • Conducted workshops and interviews to define the problems and priorities
  • Conducted usability and UX Review of existing systems
  • Analysed existing technical landscape and use cases
  • Developed a comprehensive RFP document and led the RFP process for engaging an external development agency
  • Acted as project manager on behalf of the client during the development of the different initiatives


Relaunch of corporate website

Leading athletic apparel and footwear manufacturer


The relaunch of the client's corporate website was needed to modernize the digital presence of the company and provide a streamlined, user-friendly experience to a variety of audiences, including prospect employees, investors, potential partners and supporters.


As part of this engagement we:

  • Conducted a number of workshops and interviews with key stakeholders
  • Ran a competitive analysis of websites from peer companies, as well as investigated corporate website trends
  • Synthesized all findings into a RfP document and led a comprehensive RfP process
  • Acted as project manager on behalf of the client during the implementation phase

Driving the digital transformation

International construction machine distributor and service organization


Our client understood very early on that fundamental changes were waiting even for a conservative industry such as the construction industry. With this in mind the client embarked on a year-long journey to adapt and in part transform the current business model to stay competitive and successful in the digital age.


As part of this engagement we:

  • Developed the digital strategy
  • Acted as Product Owner or Lead for various digital products
  • Led the Program Management for the digital strategy
  • Were Responsible for „Enabling Employees and Organization for the Digital Change“ workstream
Share by: