Corporate website trend: From single source of truth to the provider of different opinions

Summary: Moving ‘from single source of truth to provider of different opinions’ is the fifth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. One of the biggest problems with corporate websites is that they Continue Reading

From traditional business to social business

When businesses ask for a social media strategy, what they are often really asking for is: Get me a presence on Facebook, Twitter and the like. The mantra of cultural and organisational change that is required in the social web seems to ring hollow. To be fair, it is not their fault. Continue Reading