Corporate website trend: From providing information to providing a service

Summary: Moving ‘from providing information to providing a service’ is the seventh corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. Most corporate websites provide large amounts of information. This used to be enough, but Continue Reading

Corporate website trend: From single source of truth to the provider of different opinions

Summary: Moving ‘from single source of truth to provider of different opinions’ is the fifth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. One of the biggest problems with corporate websites is that they Continue Reading

How to become a better manager by building trust?

One of the key success factors for implementing an enterprise social network, collaboration platform or social intranet is the support from the executive management.  Whilst you might have found a (financial) sponsor for your project, it does not always translate into actual use of the platform by the sponsor. However, if Continue Reading

Corporate website trend: From text to active content

Active Content

Summary: Moving ‘from text to active content’ is the second corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. Most corporate websites do not lack content but often it is just text. In times when Continue Reading

Corporate website trend: From static to real-time information

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Summary: Moving ‘from static to real-time information’ is the first corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. Whilst static content will probably always be the biggest share of content on a corporate website, Continue Reading