What to consider for a relaunch of your corporate website

There comes a time when every company needs to think about its corporate website. ‘STOP’, I hear you say. ‘Isn’t this 2014 we live in? Corporate websites are so 90s!’ I agree. Looking at corporate websites of many large companies you could easily get the feeling that we are still Continue Reading

The evolution of business

[ I originally published this post on the Dachis Group blog in 2012. ] The social business movement appears to be in full swing. Over the past weeks, I have read time and time again that 2012 will be the year of social business (Business Computing World, SXSW, We are social). In terms of Continue Reading

From traditional business to social business

When businesses ask for a social media strategy, what they are often really asking for is: Get me a presence on Facebook, Twitter and the like. The mantra of cultural and organisational change that is required in the social web seems to ring hollow. To be fair, it is not their fault. Continue Reading