Corporate website trend: From providing information to providing a service

Summary: Moving ‘from providing information to providing a service’ is the seventh corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. Most corporate websites provide large amounts of information. This used to be enough, but Continue Reading

Corporate website trend: From single source of truth to the provider of different opinions

Summary: Moving ‘from single source of truth to provider of different opinions’ is the fifth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. One of the biggest problems with corporate websites is that they Continue Reading

4 steps to get executive management use your enterprise social network

In a previous blog post I looked at WHY and HOW managers, especially executive managers, could and should use their company’s enterprise social network or social intranet. In this post I describe WHAT they can do to quickly get started. Quick recap from the previous post. Not only the technology Continue Reading

Corporate website trend: From desktop to mobile

Summary: Moving ‘from desktop to mobile’ is the fourth corporate website trend we identified. This post is part of a series of blog posts in which we look at trends for corporate websites. I believe this trend is already well understood and I don’t have to explain it in greater Continue Reading